Product development in our company is a continuous process carried out in close collaboration with our clients and business partners. The initial idea for a new product, as well as the definition of its key parameters, usually originates from the customer as a natural result from a certain market experience.
This is followed by a more or less extensive process of refining all details, during which we strive to develop various product options so that the client can make the best choice aligned with their marketing concept. At this stage, the development process is provided without additional cost but it requires active engagement to reach the following groups of decisions:
- Product Quality Decisions: Type of nuts, nut size, raw or roasted, roasting level, salt level, additional flavoring, etc.
- Primary Packaging Decisions: Type of packaging material, composition and thickness of material layers, type and size of packets, graphic design, and the type/composition of the modified atmosphere within the packets.
- Transport Packaging Decisions: Type and dimensions of cartons, material composition and strength, carton design, palletizing methods, number of units per carton, number of cartons per pallet, weight and dimensions of pallets, and the securing, wrapping, and labeling of pallets.
- Commercial Terms and Operational Framework: Quantities, pricing, delivery schedules, payment methods, documentation and supply chain control, quality control parameters, etc.
Our primary goal is to save clients time and money, both during the product development phase and after launching sales in real market conditions. We aim to leverage our competitive advantages: access to more affordable raw materials and labor, technical equipment and production capacity, geographical proximity to the market, and the capability for direct delivery to stores and distribution centers.
During development we provide and ship multiple samples for discussion, testing, and ultimate approval by the client. For both our clients and us, the new product development process is a source of growth that enriches us mutually. Often, this process culminates in the creation of more than one new product for both the respective foreign market and the Bulgarian market.
